';

MARKETING SERVICES

delimiter image

Our staff is equipped to be your outsource team. As your “Brand Mechanics,” we use the tools of the trade to grow your brand, generate new ideas, create engaging campaigns, contribute savings to your bottom line and help your businesses set priorities and develop new strategies that produce amplified results. In other words, we are your hands-on “money makers.”

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.

INTERACTIVE & SOCIAL MEDIA

We will help you create the connection with the customer and their association and loyalty with your brand.

EVENT MANAGEMENT

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

ICS OPS BOSS MECHANICS™ 360º TRAINING PROGRAM

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the OPS Boss Mechanics program.

MARKETING & PROMOTIONS

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

MEDIA COMMUNICATIONS

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

“Alex and his team continue to thrill the Membership with their ‘out-of-the-box’ approach. Our new Executive Chef is providing a caliber of cuisine we never thought was possible.” – Clarke  H., Member since 2012

The Foundation of ICM: A 5 P Approach That Breaks the Old Club Model

delimiter image

Most club management companies follow the same outdated playbook. We don’t.
ICM was designed to disrupt the traditional model and provide clubs with a new path forward. Our 5 P Approach is the framework that fuels that disruption. It’s the foundation behind every transformation we lead and every club we partner with.

These five pillars help us challenge old habits, rethink what members want, and build clubs that stand out from the rest in the market.

Processes

Outdated systems crush creativity and slow clubs down. We overhaul outdated processes and rebuild them for speed, clarity, and modern expectations. Our approach cuts through the clutter, removes roadblocks, and replaces outdated habits with streamlined, efficient systems that actually help your team move forward.

People

Great people make great clubs, and great cultures never happen by accident. We rethink hiring, training, and leadership development so your team feels energized and aligned. Where old-school operators shuffle staff around, we build leaders, elevate service, and create a culture that members can feel the moment they walk in.

Product

Members today want more than a golf course and a dining room. They want an experience. We reimagine your product from top to bottom, modernize outdated spaces, introduce new amenities, and bring fresh ideas that instantly separate you from traditional clubs. When others copy trends, we create them.

Position

Most clubs blend in. We make sure yours doesn’t.
ICM focuses on carving out a position that’s bold, clear, and impossible to ignore. We identify who you serve, how you stand out, and why you’re different from every club around you. This is how we transform your club into the market leader, rather than just another option.

Programming

Programming is where clubs either come alive or fall flat. We build high-energy, modern, and unexpected experiences that make your calendar feel exciting again. From culinary pop-ups to nightlife, family events, wellness, and themed social experiences, we provide members with reasons to attend, stay engaged, and talk about the club nonstop.

Processes

Outdated systems crush creativity and slow clubs down. We overhaul outdated processes and rebuild them for speed, clarity, and modern expectations. Our approach cuts through the clutter, removes roadblocks, and replaces outdated habits with streamlined, efficient systems that actually help your team move forward.

People

Great people make great clubs, and great cultures never happen by accident. We rethink hiring, training, and leadership development so your team feels energized and aligned. Where old-school operators shuffle staff around, we build leaders, elevate service, and create a culture that members can feel the moment they walk in.

Product

Members today want more than a golf course and a dining room. They want an experience. We reimagine your product from top to bottom, modernize outdated spaces, introduce new amenities, and bring fresh ideas that instantly separate you from traditional clubs. When others copy trends, we create them.

Position

Most clubs blend in. We make sure yours doesn’t.
ICM focuses on carving out a position that’s bold, clear, and impossible to ignore. We identify who you serve, how you stand out, and why you’re different from every club around you. This is how we transform your club into the market leader, rather than just another option.

Programming

Programming is where clubs either come alive or fall flat. We build high-energy, modern, and unexpected experiences that make your calendar feel exciting again. From culinary pop-ups to nightlife, family events, wellness, and themed social experiences, we provide members with reasons to attend, stay engaged, and talk about the club nonstop.

Ready to break out of the traditional club model?

Let ICM show you what’s possible when you stop following the old rules and start building something different.

Image
logo