With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.
THE ICM DIFFERENCE
Enhance, innovate and elevate the experience with on-trend programming
Creating a sense of place and an atmosphere of inclusivity
Human capital is the most valuable commodity
Programs tailored for clubs and the communities they serve
Building custom marketing plans based on the specific needs of our clubs
Together we can elevate your Club’s experience
Leveraging digital media to engage audiences young and old
In-house services help to reduce costs and streamline execution
Home of the $0 Cost Club Management™ platform, our mission is to ensure YOU and YOUR best interests align with ours. We don’t charge upfront or monthly management fees and align your goals, vision, and success with our own. ICM is the only management firm that has created a completely different management model that allows your Club to flourish without draining your cash-flow. An innovative approach that puts YOU first!
We offer a complimentary Club review and guarantee our results. Our track record of success and recognition for our approach has resulted in unprecedented success for our clients.
CLUB MANAGEMENT SERVICES
We work hand-in-hand with Owners and Board Directors to provide support, fresh ideas, systems, and tools to reimagine a Club’s brand and image within their community. We pride ourselves in being ‘hands-on’ with team members, spending time on the property with club leaders, owners, or board members. We are always present and actively engaged with the club daily.
We centered upon creating extraordinary guest and member experience by focusing on ‘extreme hospitality’ in all outlets throughout the club. The foundation is built on our 4 ‘P’ approach – Product, People, Processes, and Position, which ensures Golf, Tennis, Fitness, Restaurants, and other amenities, all have the same hospitality focused approach.
Our execution and expectations for course conditions are the highest in the industry by ensuring the team has the tools and support for an optimal visual appearance and turf health.
FOOD AND BEVERAGE
‘Extreme hospitality’ is the foundation of our Food and Beverage operation with quality and consistency being the formula for success. Pushing the culinary envelope to ensure members and guests enjoy a superior dining experience that competes with local hotels and restaurants is always our standard has been proven with our successful and award-winning restaurants.
MEMBERSHIP SALES & MARKETING
Our team is the industry leader in innovative marketing and sales programs. We collaborate with leaders within the club while introducing our unique ideas and approaches to form a perfect synergy of success.
We create unique and engaging events to ensure members and guests are always excited about the club and its member event calendar. Whether it’s for young families, retired couples, golf associations, or networking events, we have the most creative approach.
We create the connection with your Members and their emotional attachment to the Club. From digital and social media strategies, SEO (Search Engine Optimization), website design, survey and data collection, mobile apps, we cover it all.
RESEARCH & STRATEGY
We utilize various resources to identify the strategic building blocks required for successful plan implementation. Ranging from focus groups, cost benefit and purchasing analysis, comprehensive training programs, market and trend research and member insight and brand planning.
FINANCE AND ACCOUNTING
Our oversight includes financial controls and accounting procedures with weekly, monthly, and quarterly reports provided to our clients, ensuring critical operational decisions are based on current information, and not looking in the rearview mirror for answers.
CAPITAL IMPROVEMENT PLANNING
We collaborate with our clients to understand their ‘vision’ while providing ideas that will drive excitement and resonate with members. Our primary focus is to create innovative hospitality amenities that will drive a significant return on investment (ROI) and elevate your brand. We quarterback the process from initial discussions through to the launch date and beyond.
We seek the most appropriate and competitive insurance coverage while ensuring each policy’s implementation, all to minimize risks for our clients. We have built a strong pool of vendors who will provide the best possible coverage at a price that will ensure savings.
We provide all legal support and advice to ensure you aren’t ‘alone’ while removing burdensome legal fees. Our legal counsel specializes in club operations and will provide support for human resources, documentation and contract reviews, and any member concerns or questions.
Our vendor relationships ensure service, quality, and price are always at the forefront for our clients. We have the ability to drive costs down for all areas such as golf carts, food and beverage supplies, maintenance equipment, and more.
“If you’re considering a change and your Club needs new direction, I highly recommend you contact ICM. Alex and his team have completely turned our Club around to the point there will soon be a wait list to join. The culinary options, new Pool Bar, clubhouse improvements, and new Member events, have invigorated everyone.” – Jason D, Member Since 2008