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MARKETING SERVICES

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Our staff is equipped to be your outsource team. As your “Brand Mechanics,” we use the tools of the trade to grow your brand, generate new ideas, create engaging campaigns, contribute savings to your bottom line and help your businesses set priorities and develop new strategies that produce amplified results. In other words, we are your hands-on “money makers.”

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.

INTERACTIVE & SOCIAL MEDIA

We will help you create the connection with the customer and their association and loyalty with your brand.

EVENT MANAGEMENT

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

ICS OPS BOSS MECHANICS™ 360º TRAINING PROGRAM

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the OPS Boss Mechanics program.

MARKETING & PROMOTIONS

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

MEDIA COMMUNICATIONS

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

“Alex and his team continue to thrill the Membership with their ‘out-of-the-box’ approach. Our new Executive Chef is providing a caliber of cuisine we never thought was possible.” – Clarke  H., Member since 2012

The Services That Rewrite the Club Industry Playbook
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We do not believe in the traditional management model. We believe in transformation that is fast, focused, and built around the future of your club, not the past. Every service we offer is designed to break old habits, remove barriers, and build something fresh, modern, and impossible to ignore.

OUR APPROACH

We Do Not Manage Clubs. We Transform Them.

Most management companies put your club into their system. We flip that upside down.
ICM develops a strategy tailored to your club, its members, your goals, and your market.

This is a partnership built on innovation, speed, and a refusal to accept the phrase “this is how we have always done it.”

THE ICM SERVICES SUITE

What We Do and How We Do It Differently

Short, powerful, and focused on results that actually matter.

Strategic Club Transformation
Where the reinvention begins.

We take a thorough look at your brand, reputation, amenities, and market position, then rebuild your strategy from the ground up. This creates the foundation that separates your club from every competitor around you.

What is included:

  • Brand and positioning refresh
  • Membership strategy and pricing optimization
  • Amenity planning and experience roadmap
  • Market and competitive analysis
Operational Overhaul and Leadership Development
Out with old systems. In with modern ones.

Outdated processes and unclear expectations slow down many clubs. We eliminate the friction, rebuild your internal systems, and develop leadership that knows how to run a high-performance operation.

What is included:

  • Full operational audit
  • Leadership training and development
  • Staff recruiting, service training, and culture building
  • Process reconstruction and service standards
All Cash Capital Investment
We do not just advise. We invest.

ICM brings real capital to the table, enabling clubs to upgrade, expand, and modernize at a rapid pace. In many cases, this includes reducing or even eliminating debt. This immediately elevates your member experience and positions your club for long-term growth.

What is included:

  • Direct all cash capital investment
  • Amenity renovations and facility upgrades
  • Debt restructuring and payoff support
Experience and Programming Design
This is where the magic happens.

Programming is the heartbeat of a modern club. We design high-energy, modern, unexpected experiences that attract younger members, deepen engagement, and keep your club buzzing throughout the year.

What is included:

  • Culinary, mixology, nightlife, and social programming
  • Family, wellness, golf, and seasonal events
  • Annual experience calendar
  • Signature events and pop-up activations
Marketing and Membership Growth Engine
Your club does not need to blend in.

We build modern brands that look fresh, feel premium, and stand out. Our membership growth systems consistently drive attention, leads, tours, and conversions without gimmicks or outdated tactics.

What is included:

  • Branding, website direction, and digital creative
  • Social media and email marketing systems
  • Membership sales process and sales training
  • Launch campaigns for new amenities or rebrands
Financial Oversight and Performance Management
Clear numbers. Smart decisions. Better results.

We simplify your financial picture, optimize your cost structure, and build reporting systems that create transparency and accountability across every department.

What is included:

  • Budgeting, forecasting, and financial modeling
  • Weekly KPI scorecards
  • Vendor negotiation and cost control
  • Revenue optimization strategy

WHY CLUBS CHOOSE ICM

Because We Are Not Troon, Invited, Arcis, or Kemper.

Those companies follow the traditional playbook.
We are here to rewrite it.

What sets us apart:
• Boutique and selective by design
• Fast decisions without corporate layers
• Fully customized strategy for every club
• Hands-on involvement from ownership and leadership
• Capital investment that fuels real transformation
• Modern programming built for today’s member expectations

HOW WE PARTNER

A Partnership Model That Actually Feels Like a Partnership

We do not offer cookie-cutter management contracts.
We co-create a long-term plan, align incentives, and invest in your success operationally, financially, and strategically.

Every partnership begins with a complimentary Club Review that identifies your market opportunities and outlines a clear path to rapid improvement.

Ready to Build the Club Your Market Cannot Ignore?

Let us show you what happens when you stop following the traditional model and build something modern, magnetic, and profitable.

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