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MARKETING SERVICES

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Our staff is equipped to be your outsource team. As your “Brand Mechanics,” we use the tools of the trade to grow your brand, generate new ideas, create engaging campaigns, contribute savings to your bottom line and help your businesses set priorities and develop new strategies that produce amplified results. In other words, we are your hands-on “money makers.”

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.

INTERACTIVE & SOCIAL MEDIA

We will help you create the connection with the customer and their association and loyalty with your brand.

EVENT MANAGEMENT

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

ICS OPS BOSS MECHANICS™ 360º TRAINING PROGRAM

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the OPS Boss Mechanics program.

MARKETING & PROMOTIONS

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

MEDIA COMMUNICATIONS

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

“Alex and his team continue to thrill the Membership with their ‘out-of-the-box’ approach. Our new Executive Chef is providing a caliber of cuisine we never thought was possible.” – Clarke  H., Member since 2012

The Clubs That Chose a Different Path and Saw Unprecedented Results
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Two of the strongest examples of ICM’s impact are The Greens Country Club and Rose Creek Country Club. Both clubs embraced a modern, innovative strategy and experienced results that far exceeded traditional industry expectations.

ICM continues to create wins like these for partners who want more than standard management. Below is a condensed look at what happens when a club steps away from the old model and chooses real transformation.

Revenue Growth That Resets Expectations
  • The Greens Country Club – 1134% increase in Total EBITDA
  • Rose Creek Country Club – 1428 New Members in 36 months
  • Unprecedented financial results across multiple properties
    • Clubs achieving triple-digit revenue growth
    • Consistent gains in food and beverage, membership, programming, and event revenue
Membership Growth That Changes the Market
  • Hundreds of new members added within months at multiple clubs
  • Rebranding and repositioning that attracted younger demographics
  • New waitlists created at clubs that once struggled to grow
Operational Turnarounds That Last
  • Streamlined systems that reduced costs and increased efficiency
  • Stronger leadership structures that elevated service standards
  • Cultures rebuilt around hospitality, accountability, and consistency
Programming That Brings Clubs Back to Life
  • Modern social, culinary, and lifestyle calendars that drive year-round engagement
  • Signature events that now generate revenue instead of draining it
  • Expanded family, wellness, and nightlife offerings that boost retention
Capital Improvements with Immediate Impact
  • All cash investments that speed up improvements and refresh amenities
  • Renovations that create instant membership interest
  • Debt reduction support that strengthens long-term financial health

WHAT THESE RESULTS MEAN FOR YOUR CLUB

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ICM does not simply manage clubs. We change momentum. We build modern experiences, enhance operations, boost revenue, and reposition clubs as leaders in their markets.

This is the difference between following the industry and rewriting it.

READY TO CREATE RESULTS LIKE THESE AT YOUR CLUB

Let us show you what is possible when you choose a partner focused on innovation, capital, and modern hospitality.

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