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MARKETING SERVICES

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Our staff is equipped to be your outsource team. As your “Brand Mechanics,” we use the tools of the trade to grow your brand, generate new ideas, create engaging campaigns, contribute savings to your bottom line and help your businesses set priorities and develop new strategies that produce amplified results. In other words, we are your hands-on “money makers.”

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.

INTERACTIVE & SOCIAL MEDIA

We will help you create the connection with the customer and their association and loyalty with your brand.

EVENT MANAGEMENT

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

ICS OPS BOSS MECHANICS™ 360º TRAINING PROGRAM

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the OPS Boss Mechanics program.

MARKETING & PROMOTIONS

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

MEDIA COMMUNICATIONS

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

“Alex and his team continue to thrill the Membership with their ‘out-of-the-box’ approach. Our new Executive Chef is providing a caliber of cuisine we never thought was possible.” – Clarke  H., Member since 2012

ICM RESULTS

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2018

Established strategic ‘Bridge to Success’ blueprint

Partnership with ownership of The Greens Country Club

Relaunched, Rebranded and Reinvigorated the Club with the ICM approach

Added 390 New Memberships

Increased Total revenue by 38%

Increased Food and Beverage Revenue by 33%

Established unique restaurant brand within the Club – Twisted Oak Tavern

 

2019

Continued with the ICM ‘Bridge to Success’ blueprint

Added 347 New Memberships

Increased Total Revenue by 25%

Increased EBITDA over 2017 by 110%

Developed Strategic Capital Plan for 2020-2023

 

2020

March added 85 New Members (During COVID-19 Crisis)

April added 110 New Members (During COVID-19 Crisis)

May added 257 New Members (During COVID-19 Crisis)

Double Deuce – ’80s Inspired Speakeasy Project Announced

*All reports and data available

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THE GREENS COUNTRY CLUB