Create
You have a vision for a member-only concept.
A private social club. A dining club. A speakeasy. A fitness and wellness club. A racquet club. A yacht or beach club. A wine or cigar club. A work-social hybrid. ICM takes member-only concepts from idea to opening night to daily operation.
Book a ConversationThe gap you're standing in
The idea is good. The hard part is everything between the idea and opening night.
Architects design buildings. Brand agencies design logos. Management companies run what already exists. None of them will tell you whether the concept works, price the membership, sell the first hundred founders, hire the team, or stand behind the bar on opening night.
There are management companies, and there are concept firms. No other firm creates the concept, builds it, and operates it. That's the ICM difference.
Our offer
Member-Only Concept Creation
From a blank page to opening night: concept and feasibility, financial modeling, brand identity, design direction, pre-opening membership sales, staffing and training, and full operations.
- 01
Concept and feasibility
What the market will actually support, who it is for, and whether the numbers work before anyone spends real money.
- 02
Financial modeling
Initiation fees, dues, capacity, cost structure, and the path to the return ownership needs.
- 03
Brand identity
The name, the story, and the look that make people want in before the doors open.
- 04
Design direction
How the space feels, flows, and photographs, guided by the concept rather than decided around it.
- 05
Pre-opening membership sales
A founding member campaign that fills the room before opening night, not after it.
- 06
Staffing and training
Recruiting and developing a team that delivers the concept on a Tuesday as well as on opening night.
- 07
Full operations
We build it. And if you want, we run it.
Concepts we build
Every concept starts where ICM started
- What if the member experience was the focus?
- What if hospitality were the foundation?
- What if we found the best possible people?
- What if we challenged the status quo?
Proof
We didn't inherit Caché. We invented it.
Caché and Neighborhood Provisions are concepts ICM created from scratch inside a club: a membership waitlist from opening, award-winning recognition, and financial targets overachieved.
- Boutique firm.
- Founder-led.
- Senior people in the building, not a regional office.
- Tailor-made, never templated.
- A limited number of projects, on purpose.
- Built for your club, not a portfolio.
Serving clubs and member-only concepts nationwide
Complimentary Concept Session
Bring us the idea, however rough. We'll tell you what we think it takes: the concept, the market, the model, and the honest version of the timeline. No cost, no obligation.
Prefer to talk it through? Call 562.276.3171.