What If Your Club Was the One Everyone Talks About?
ICM creates, repositions, and operates golf and country clubs and private member-only concepts nationwide. We don't just manage what already exists. We create what comes next, build it, and operate it.
Working nationwide, ICM provides private club management, development and consulting, and selectively partners alongside owners, developers and investors.
Reposition
You own a golf and country club, city club, or private social club. It should be doing more.
The location is right. The bones are good. The capital is there. What's missing is the concept and the team. ICM rebuilds underperforming clubs into the club everyone in your market talks about.
Reposition My ClubCreate
You have a vision for a member-only concept.
A golf and country club. A private social club. A dining club. A speakeasy. A fitness and wellness club. A racquet club. A yacht or beach club. A wine or cigar club. A work-social hybrid. ICM takes member-only concepts from idea to opening night and through daily operation.
Create My Concept
Why ICM Exists
ICM started on the back of a napkin. I was sitting in a corporate office, frustrated with an antiquated approach to clubs, and I started writing down one question: What if?
- What if the member experience was the focus?
- What if hospitality were the foundation?
- What if we found the best possible people?
- What if we challenged the status quo?
That napkin became ICM. A boutique, Founder-led firm built on a different philosophy. Every club deserves its own concept, its own strategy, and an operating model designed around its market and members. No templates. No playbooks. Tailor-made, then proven by results.
Alex Hammill, Founder
The Old Model vs. The ICM Model
Project 1 | Golf and Country Club Repositioning
National Recognition
13 national awards, and a boutique firm behind every one of them.
View all awardsHide awards
...plus dozens of local and regional honors
In Action
The ICM Approach
See how ICM partners with ownership and members to reposition a club and build the concepts inside it.
See the PortfolioServing clubs and member-only concepts nationwide
Start a Conversation
Tell us about your club, your vision, or your next development. ICM works directly with owners, developers, and investors to create, reposition, and operate exceptional private clubs.
Ready to talk?
Schedule a 30-minute Private Club Strategy Conversation with Alex.
Schedule a ConversationPrefer to send a message instead? Use the form, or call 562.276.3171.