What If Your Club Was the One Everyone Talks About?
ICM is the boutique private club and hospitality firm for owners who expect more. We reposition clubs that have lost their way and create member-only concepts from the ground up. Then we operate them.
Reposition
You own a club. It should be doing more.
The location is right. The bones are good. The capital is there. What's missing is the concept and the team. ICM rebuilds underperforming clubs into the club everyone in your market talks about.
Reposition My ClubCreate
You have a vision for a member-only concept.
A private social club. A dining club. A speakeasy. A fitness and wellness club. A racquet club. A yacht or beach club. A wine or cigar club. A work-social hybrid. ICM takes member-only concepts from idea to opening night to daily operation: feasibility, brand, membership sales, and the operation itself.
Build My Concept
Why ICM Exists
ICM started on the back of a napkin. I was sitting in a corporate office, frustrated with an antiquated approach to clubs, and I started writing down one question: What if?
- What if the member experience was the focus?
- What if hospitality were the foundation?
- What if we found the best possible people?
- What if we challenged the status quo?
That napkin became ICM. A boutique firm, on purpose. A limited number of projects, so we are personally in every one. And every concept is built from scratch for your club, your market, and your members. No templates. No playbooks. Tailor-made, then proven with numbers.
Alex Hammill, Founder
The Old Model vs. The ICM Model
National Recognition
Nine national awards, and a boutique firm behind every one of them.
...plus dozens of local and regional honors
A Proven Financial Track Record
See the results
In Action
The ICM Approach
See how ICM partners with ownership and members to reposition a club and build the concepts inside it.
See the PortfolioServing clubs and member-only concepts nationwide
Book a Conversation
Tell us about the club or the concept. We take a limited number of projects, so every inquiry reaches the founder and senior team directly.
Prefer to talk it through? Call 562.276.3171.