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MARKETING SERVICES

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Our staff is equipped to be your outsource team. As your “Brand Mechanics,” we use the tools of the trade to grow your brand, generate new ideas, create engaging campaigns, contribute savings to your bottom line and help your businesses set priorities and develop new strategies that produce amplified results. In other words, we are your hands-on “money makers.”

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.

INTERACTIVE & SOCIAL MEDIA

We will help you create the connection with the customer and their association and loyalty with your brand.

EVENT MANAGEMENT

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

ICS OPS BOSS MECHANICS™ 360º TRAINING PROGRAM

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the OPS Boss Mechanics program.

MARKETING & PROMOTIONS

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

MEDIA COMMUNICATIONS

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

“Alex and his team continue to thrill the Membership with their ‘out-of-the-box’ approach. Our new Executive Chef is providing a caliber of cuisine we never thought was possible.” – Clarke  H., Member since 2012

THE ICM DIFFERENCE

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Member and Guest Experience

Enhance, innovate and elevate the experience with on-trend programming

Own Your Community

Creating a sense of place and an atmosphere of inclusivity

People Over Process

Human capital is the most valuable commodity

Lifestyle Programming

Programs tailored for clubs and the communities they serve

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Tailored Marketing

Building custom marketing plans based on the specific needs of our clubs

Collaboration

Together we can elevate your Club’s experience

Digitally Focused

Leveraging digital media to engage audiences young and old

Creative Services

In-house services help to reduce costs and streamline execution

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Innovative Club Management (ICM) stands at the forefront of club operations in the country, setting new standards with our forward-thinking approach. Our philosophy is rooted in innovation, ensuring that every aspect of club management is optimized for success. Our track record speaks for itself, with a history of unprecedented results that consistently exceed expectations. This success is a testament to our commitment to excellence and ability to adapt and evolve in an ever-changing industry. At ICM, we don’t just manage clubs; we redefine what it means to be a leader in club operations.

CLUB MANAGEMENT SERVICES

We work hand-in-hand with Owners and Board Directors to provide support, fresh ideas, systems, and tools to reimagine a Club’s brand and image within their community. We pride ourselves in being ‘hands-on’ with team members, spending time on the property with club leaders, owners, or board members. We are always present and actively engaged with the club daily.

CLUB OPERATIONS

We centered upon creating extraordinary guest and member experience by focusing on ‘extreme hospitality’ in all outlets throughout the club. The foundation is built on our 4 ‘P’ approach – Product, People, Processes, and Position, which ensures Golf, Tennis, Fitness, Restaurants, and other amenities, all have the same hospitality focused approach. 

AGRONOMY

Our execution and expectations for course conditions are the highest in the industry by ensuring the team has the tools and support for an optimal visual appearance and turf health.

FOOD AND BEVERAGE

‘Extreme hospitality’ is the foundation of our Food and Beverage operation with quality and consistency being the formula for success. Pushing the culinary envelope to ensure members and guests enjoy a superior dining experience that competes with local hotels and restaurants is always our standard has been proven with our successful and award-winning restaurants.  

MEMBERSHIP SALES & MARKETING

Our team is the industry leader in innovative marketing and sales programs. We collaborate with leaders within the club while introducing our unique ideas and approaches to form a perfect synergy of success.

MEMBER PROGRAMMING

We create unique and engaging events to ensure members and guests are always excited about the club and its member event calendar. Whether it’s for young families, retired couples, golf associations, or networking events, we have the most creative approach. 

DIGITAL MEDIA

We create the connection with your Members and their emotional attachment to the Club. From digital and social media strategies, SEO (Search Engine Optimization), website design, survey and data collection, mobile apps, we cover it all.

RESEARCH & STRATEGY

We utilize various resources to identify the strategic building blocks required for successful plan implementation. Ranging from focus groups, cost benefit and purchasing analysis, comprehensive training programs, market and trend research and member insight and brand planning.

FINANCE AND ACCOUNTING

Our oversight includes financial controls and accounting procedures with weekly, monthly, and quarterly reports provided to our clients, ensuring critical operational decisions are based on current information, and not looking in the rearview mirror for answers. 

CAPITAL IMPROVEMENT PLANNING

We collaborate with our clients to understand their ‘vision’ while providing ideas that will drive excitement and resonate with members. Our primary focus is to create innovative hospitality amenities that will drive a significant return on investment (ROI) and elevate your brand. We quarterback the process from initial discussions through to the launch date and beyond. 

RISK MANAGEMENT

We seek the most appropriate and competitive insurance coverage while ensuring each policy’s implementation, all to minimize risks for our clients. We have built a strong pool of vendors who will provide the best possible coverage at a price that will ensure savings. 

LEGAL

We provide all legal support and advice to ensure you aren’t ‘alone’ while removing burdensome legal fees. Our legal counsel specializes in club operations and will provide support for human resources, documentation and contract reviews, and any member concerns or questions.

PROCUREMENT

Our vendor relationships ensure service, quality, and price are always at the forefront for our clients. We have the ability to drive costs down for all areas such as golf carts, food and beverage supplies, maintenance equipment, and more. 

“If you’re considering a change and your Club needs new direction, I highly recommend you contact ICM. Alex and his team have completely turned our Club around to the point there will soon be a wait list to join. The culinary options, new Pool Bar, clubhouse improvements, and new Member events, have invigorated everyone.” – Jason D, Member Since 2008

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