With a team of talented, award-winning creative specialists, ICM provides clients with unprecedented creative horsepower.
THE ICM DIFFERENCE
Enhance, innovate and elevate the experience with on-trend programming
Creating a sense of place and an atmosphere of inclusivity
Human capital is the most valuable commodity
Programs tailored for clubs and the communities they serve
Building custom marketing plans based on the specific needs of our clubs
Together we can elevate your Club’s experience
Leveraging digital media to engage audiences young and old
In-house services help to reduce costs and streamline execution
Innovative Club Management (ICM) breaks from the traditional model of Country Clubs by providing unique experiences and amenities for all members and guests, with services geared specifically to the changing times and current market demands. We believe innovative hospitality is the cornerstone of an industry desperate for new, fresh and forwarding thinking operators who have experience in multiple hospitality fields and disciplines.
Our focus is elevating the experience for all of our Members by merging 200+ years of human capital from the latest restaurants, hotels and private club management, to create the most inventive team in the industry…welcome to Innovative Club Management.
Founded by Alex Hammill, ICM’s team includes an experienced group from established Country Club and Daily Fee Club operators, while injecting an innovative and non-traditional approach in conjunction with our creative agency that works with industry leaders such as Landry’s, Levy Restaurants and Marriott Hotels, just to name a few.
CREATIVE & DESIGN
With a team of talented, award-winning creative specialists, ICM provides Clubs with unprecedented creative horsepower. We distinguish ourselves by creating unique brand standards that create larger opportunities to attract new members, while generating excitement and energy for current members.
MIXOLOGY & CULINARY
From Corporate to Boutique to Classics, we cover it all. We believe Food and Beverage is the heartbeat of any Club. A high quality, creative and consistent product will drive member usage, increase retention and create a socially energetic culture.
MARKETING & PROMOTIONS
We ensure consistency of the broadcast, out-of-home, print or internal messages for all Club communication, brand standards and programming.
At ICM we are fully committed to providing conditions that are best-in-class for all our members and guests. Our contacts and industry knowledge keep us on the forefront of new technologies and methods and allow us to provide better pricing than any stand alone operation.
INTERACTIVE & SOCIAL MEDIA
We create the connection with your Members and their emotional attachment to the Club. From digital and social media strategies, SEO (Search Engine Optimization), website design, survey and data collection, mobile apps, we cover it all.
RESEARCH & STRATEGY
We utilize various resources to identify the strategic building blocks required for successful plan implementation. Ranging from focus groups, cost benefit and purchasing analysis, comprehensive training programs, market and trend research and member insight and brand planning.
We bring profitability to life through the reduction of Food and Beverage cost of goods (COGs) while increasing sales and capturing Member return intent through the activation of the ICM approach to training, culture, private event management, inventory management, on-boarding and continuing education as well as operations training with manuals and tools.
“If you’re considering a change and your Club needs new direction, I highly recommend you contact ICM. Alex and his team have completely turned our Club around to the point there will soon be a wait list to join. The culinary options, new Pool Bar, clubhouse improvements, and new Member events, have invigorated everyone.” – Jason D, Member Since 2008